DYNAMIC WINES
BRAND STRATEGY ● BRAND IDENTITY
ABOUT
Dynamic Wines is a Dutch wine supplier company originating from the owner's passion for wine. The company works in close partnership with selected small and artisanal wineries and strives to provide high-quality, hand-picked, and refined wine to B2B and, now, B2C clients.
PROJECT GOALS
Create a better brand representation of Dynamic Wines and become attractive to a new target segment: B2C customers.
PROJECT
The strategy includes (i) defining the brand and its core values (personalization, quality, service, and discovery), (ii) analyzing the competition, and (iii) drawing the B2C user's profile, a Dutch businessman and enthusiastic host in his mid-40s with a delicate palate, looking to elevate his hosting status.
To create a brand identity that attracts the new target audience while remaining aligned with the brand DNA, Dynamic Wines had to embrace the rarity and refinement of its hand-picked wine selection. This selection symbolizes excellence, tradition, and quality, all critical elements of the brand's identity.
The result is a brand identity that successfully represents the company's values and appeals to the new target segment. The new branding communicates the refinement of Dynamic Wines' products, conveying its commitment to quality and customer service. This helps to position Dynamic Wines as a trusted and high-end wine supplier for B2B and B2C customers.
